Atelier Réalité
The name ‘Atelier Réalité’ was conceived by merging two anagrammatic words — “atelier” and “réalité” — reflecting the idea of architecture as the transformation of raw material into new realities. This shaped the entire identity: AR’s logo uses a raw “material” — a font — to construct its own “reality”. The typography becomes the logo itself, adaptable in form, colour and pattern. In physical media, this extends to transparent business cards and a mirrored logo placed in photographed spaces — blending into the environment rather than standing apart.
Just like the architects behind it — practical, collaborative, and with no need to impose — the brand remains discreet and integrated. The tone of voice reflects this simplicity, while the award-winning website invites users to “scroll to change reality,” reinforcing the studio’s subtle yet transformative approach.