Hello world! I’m a Creative Director, Creative Strategist and Communication Designer based in Lisbon, working across disciplines to bring ideas to life — conceptually, visually and narratively.
With two MAs in Communication Design - Graphic Arts and Image Design from the Faculty of Fine Arts of the University of Porto (FBAUP), my practice merges deep conceptual thinking, cohesive design systems, and purposeful storytelling — attuned to people, culture, and nature.
Over the past 15+ years, I’ve shaped projects for brands, festivals, institutions and independent creators — from editorial and visual identity systems to brand strategies, events and full 360º campaigns. My career path intersects graphic design, art direction, content creation, artistic curation and event development.
Working between Porto and Lisbon, I began by developing, communicating and curating musical events and venues, working with clubs and festivals like the award-winning Milhões de Festa festival; later taking on creative roles in agencies like FunnyHow, or Vice, at the time the largest independent youth media company in the world. I led brand activations, created content and crafted campaigns for global brands like Cutty Sark, Heineken, Desperados, Carlsberg, Axe, Red Bull, among others.
I also worked in New York at the architecture studio FR-EE Fernando Romero, collaborating on cross-disciplinary projects; and at Village Underground Lisboa, working across art direction, communication, event development and artistic curation.
As a freelancer, I continue to shape strategy, identities and narratives for small businesses, leading to a holistic approach to branding that connects all aspects of a brand’s communication. My method is both conceptual and hands-on: moving fluidly from strategy to execution — leading, collaborating or building from scratch with curiosity, purpose and imagination.
Cross-disciplinary, collaborative and concept-driven — always starting by listening, defining the core idea, and then shaping how it looks, sounds and lives.
I create to connect — with people, culture and intention — crafting work that resonates and contributes meaningfully and consciously to the world.
I work across three main fields:
→ Strategy & Concept
• Creative Direction
• Consultancy & Workshops
• Brand Strategy & Positioning
• Design Strategy
• Naming & Verbal Identity
• Concept Development for Events & Experiences
→ Design & Identity
• Art Direction
• Graphic Design (Digital & Print)
• Visual Identity Systems
• Editorial Design
• Poster & Cover Art
→ Communication & Storytelling
• Communication Design
• Brand Campaigns & Advertising
• Storytelling & Narrative Systems
• Copywriting & Tone of Voice
• Media Content (Website, Video, Illustration)
• Artistic Direction & Event Development
Want to collaborate? Reach me out at georgienaper