ART DIRECTION + BRAND STRATEGY & IDENTITY + CREATIVE DIRECTION + COPYWRITING + EDITORIAL DESIGN + EVENT CREATION & DEVELOPMENT + POSTER & COVER ART + WEBDESIGN +
Amigas Forever
I invited friends to send photos of us together and used those images as source material for a series of illustrations. The process was public and deliberate: like many homages today, when friends post selfies with the birthday boy/girl on social media, I reversed the ritual and drew those moments beforehand. Guests became the posters’ main stars and proudly shared the images, helping promote the event — so the posters worked as both announcement and act of friendship.
The outcome was simple and true: a gathering made from and for friends. I printed the posters, filled the walls with faces and memories, and gifted them to those portrayed. The soul of the work wasn’t only about making cool illustrations; it was a reminder that we are the sum of ourselves and our friends. By sketching these portraits I returned to the basics of my drawing practice — as a kid and later as a Fine Arts student — where I would draw my heroes, slowing down, looking closely, and paying homage to the fundamentals of drawing and design, while turning friendship into a visible, shared object.
Que se foda
The challenge was to express this spirit while maintaining the quality and elegance expected from a premium wine. It needed to look like a wine first — subtle, not an “in-your-face” provocation or a literal “fuck the image” approach. This led to a conceptual and typographic study focused on the logo and its literal visual language. That thinking motivated the redesign of all brand elements by founder and artist Francisco Eduardo — from the website to labels, packaging and merchandise — resulting in an identity that balances rebellion in words with refinement in design, staying true to the brand’s raw and authentic voice.
The result is a clean, bold and cohesive visual language — provocative yet elegant. Each element invites engagement and builds a brand rooted in fearless self-expression, delivered with clarity, intention and design sophistication.
Matterpieces
The logo embodies this ethos: inspired by Renaissance windows and built on the golden ratio, it connects nature, art, and architecture. At its center is the letter “M”, surrounded by an “escherian” spiral staircase — a metaphor for circular thinking and evolution. These elements evoke the tension between utopia and dystopia, possibility and impossibility, expressing the ambition of a zero-waste world.
The identity also embraces a playful, earthy aesthetic. The color palette and typography reference the 1970s “earth movement”, blending retro and modern elements to convey timelessness, organic quality, and resistance to industrial uniformity. The brand’s visual identity suggests adaptability and uniqueness — each object composed of diverse materials and tones.
Ultimately, Matterpieces is a hopeful vision: a call for zero-waste living that balances environmental, economic and social needs.
For this project, I led everything from naming and communication strategy to identity system, design and storytelling for brand and their channels (website and social media).
Atelier Réalité
The name ‘Atelier Réalité’ was conceived by merging two anagrammatic words — “atelier” and “réalité” — reflecting the idea of architecture as the transformation of raw material into new realities. This shaped the entire identity: AR’s logo uses a raw “material” — a font — to construct its own “reality”. The typography becomes the logo itself, adaptable in form, colour and pattern. In physical media, this extends to transparent business cards and a mirrored logo placed in photographed spaces — blending into the environment rather than standing apart.
Just like the architects behind it — practical, collaborative, and with no need to impose — the brand remains discreet and integrated. The tone of voice reflects this simplicity, while the award-winning website invites users to “scroll to change reality,” reinforcing the studio’s subtle yet transformative approach.
The Future Factory
Those intersections are symbolised in the logo, inspired by the Venn diagram known as Ikigai or Zuzunaga’s Diagram — where passion, talent, livelihood and societal needs meet.
The identity reflects the project’s core values: ecology, transhumanism, transdisciplinarity and future-oriented thinking. Visually, the mark invites multiple readings — from an aerial view of a desk, to eyes, ink blots, thought bubbles or expansion arrows — sparking creativity through pareidolia. The colour system represents diverse ecosystems and the plurality of people and practices.
I led the creative direction — from naming and visual identity to the website, brand narrative and social media. The result is a cohesive and flexible brand system that captures the spirit of collective intelligence and shared futures.
Kanji
The restaurant’s symbol evokes a minimalist window, referencing Japanese interiors and their sense of calm and exclusivity, enhanced by a golden tone linked to refinement. The garden’s form is organic and rough, inspired by Zen sand patterns and the wabi-sabi aesthetic of natural imperfection, expressed in soft green. The bar’s logo is a bold red circle — a symbol of unity, energy and gathering — drawing from Asian symbology and the neon vibrancy of cosmopolitan nightlife.
These three marks merge into a unified “kanji” — a custom logotype that encapsulates the brand’s layered identity. It allows modular use across materials, from discreet stamps to primary branding.
I developed the full concept and visual identity system — from naming and narrative to logo, symbols, menus, business cards, signage and visual materials — along with social media assets and communication guidelines to position Kanji consistently across digital and physical touchpoints.